Marketing Analytics & Project Manager (1 Year Contract)

This role requires you to be well-versed in digital marketing analytics and have the ability to crystallize the sales and marketing insights to develop action plans and projects to enhance business performance. This includes SEO, SEM A/B Testing, Content Marketing, Campaign Management, Funnel Measurement and Metrics.

Responsibilities:

• Assist in driving Digital Marketing Analytics in APAC and inspire markets to follow marketing strategy and roadmap
• Support APAC market requests through extracting & integrating data from various digital marketing analytics systems
• Analyse data of customer segmentation, customer purchase behavior, funnel performance, customer retention and conceptualise marketing projects to improve ROI
• Process and present executive-level summaries of data analysis for decision-making
• Identify opportunities and areas of improvement, heading the process from concept to execution and drive strategic marketing projects and campaigns
• Coordinate and collaborate key initiatives with cross functional teams in the region
• Collaborate with digital agencies to advance performance marketing across channels for SEO & SEM

Requirements:

• Minimum 10 years of experience in marketing data analytics
• Advanced skills in Microsoft Excel, Adobe Analytics, Google Analytics, Tableau, Power BI, Qlikview, Tableau, Tag Management, etc
• Possess a Bachelor’s Degree in Marketing
• Strong verbal, written, presentation and problem solving skills, able to engage across cultures and influence executive decision-making
• Able to run strategic projects independently and lead operational tactics and manage stakeholders accordingly

Reg: R1104641 | Agency licence: 06C4985