Join Our Digital Marketing Internship – What You’ll Learn

The journey of a digital marketing intern can be both challenging and rewarding in our fast-paced world.

If you’re searching for a digital marketing internship near you, especially undergraduates and  A-Level students, look no further than Citadel Search. 

Our commitment to nurturing talent and providing hands-on experience has shaped the career path of many aspiring marketers. 

Let’s delve into the enriching experiences of Shikhar Kapoor and Goh Chin Ray, both Digital Marketing interns. They had flourished under the guidance of our organization and mentorship of Cindy, our Managing Director at different time periods.

1. Building Marketing Acumen:

Shikhar:

From day one, Shikhar was immersed in real-world marketing projects, gaining invaluable insights and practical skills. 

If you’re wondering what skills you need for digital marketing, Shikhar’s experience sheds light on digital marketing key skills. This includes data analytics, content creation for blog and social media posts, and data analysis using tools like Google Analytics. 

With the support of our organization and Cindy’s mentorship, he honed his marketing acumen, learning the ropes of digital marketing strategies, campaign management, and customer relationship management. The collaborative environment allowed him to ask questions, try new ideas, and contribute meaningfully to our marketing efforts.

Chin Ray: 

Chin Ray has been involved in publicity events since his time at Hwa Chong Junior College. This experience naturally drew him to the role of Digital Marketing Intern at Citadel Search. During his tenure, he has honed his marketing skills, particularly in Search Engine Optimization (SEO). 

This expertise has given him a deep understanding of the strategies needed to help a website rank at the top of Google search results. He has successfully applied these strategies to boost Citadel Search’s online presence, demonstrating his ability to drive measurable results. Looking forward, Chin Ray is eager to leverage his SEO knowledge to further enhance digital marketing campaigns.

2. Cultivating an Analytic-Oriented Mindset:

Shikhar:

One of the highlights of Shikhar’s internship was developing an analytic-oriented mindset. 

Through data analysis and performance tracking, he learned to get actionable insights from marketing metrics, optimizing campaigns for maximum impact and ROI. This approach not only improved his marketing skills but also shaped his career path, opening doors to opportunities in data-driven marketing and analytics.

Chin Ray: 

Chin Ray also cultivated a strong data analytical mindset. By utilizing SEO tools, he effectively analyzed targeted keywords and identified weaknesses in competitors’ websites. He systematically tracked page position trends and scrutinized traffic patterns and user interactions on the company’s website to enhance overall performance. His data-driven approach not only optimized Citadel Search’s digital strategy but also provided actionable insights for continuous improvement and growth.

3. Driving Sales Through Digital Presence:

Shikhar:

Shikhar played a key role in using our digital presence across various channels to drive sales and engage customers. 

By implementing targeted marketing strategies, content creation, and content marketing, he helped expand our online reach and increase conversion rates. His innovative ideas and strategic approach contributed to successful digital marketing campaigns and SEO efforts. This generated tangible results for our business. Shikhar also mastered important digital marketing skills such as problem solving, understanding target audiences, and improving search engine results pages (SERPs).

Chin Ray:

Chin Ray’s SEO approach for the company’s website has yielded significant results. He has authored over 30 articles and meticulously tracked over 200 keywords (currently 304). Through his efforts, the company now boasts 11 keywords ranked in the top 20 on Google. Additionally, he has achieved a notable 58% increase in engagement on the company’s LinkedIn page, showcasing his impactful contributions to enhancing online visibility and audience engagement strategies. Furthermore, he helped the company gained nearly 2000 followers in 4 months, a 141% increase from the previous quarter.

4. Here from Our Past Interns 

Curious to hear more about the experiences of past interns at Citadel Search? Explore their reflections and insights on our platform here. Gain valuable perspectives and learn how our internship program has shaped the careers of aspiring professionals like Shikhar and Chin Ray.

5. Success Beyond Internship:

Shikhar: 

After completing his internship, Shikhar pursued a Masters in Information System Management in London. Drawing on the skills of digital marketing he acquired during his internship at Citadel Search, Shikhar excelled in his studies and went on to make significant contributions in the field of AI product management.

Currently serving as a Senior Product Manager at the National AI Office in Smart Nation Singapore, Shikhar plays a vital role in shaping Singapore’s AI landscape. His responsibilities include developing the government’s AI portfolio strategy, managing a diverse portfolio of AI products, and fostering innovative collaborations with key industry partners such as Google, Microsoft, and Amazon.

Chin Ray: 

Chin Ray is going to Imperial College London to pursue his degree with his love for Chemistry and Business. He aims to join the professional services industry of strategy consulting when he graduates.  This is also another reason why we love Chin Ray, because he wanted to pick up valuable marketing skills. We were confident that he can gain a lot through the internship program with us. 

6. Driving Innovation and Impact:

Shikhar: 

Shikhar brings a unique perspective to his role, using a VC lens to identify and fund high-impact opportunities that benefit Singaporean citizens. Through strategic partnerships and collaboration with government agencies and industry leaders, he leads initiatives that drive innovation and deliver tangible benefits to the community. His role requires a mix of technical skills and soft skills, making it essential to balance strategic thinking with practical execution.

Shikhar’s journey as a digital marketing intern shows the power of hands-on experience and mentorship in shaping future marketing leaders. As he starts the next chapter of his career, we’re proud to have been part of his growth and success. Explore more success stories and insights from our internship program on our platform.

Chin Ray: 

Eager to start his own company in the future, Chin Ray believes his internship at Citadel Search has provided invaluable exposure to various facets of business. From business development and digital marketing to human resources, he has gained insights that many do not often have the opportunity to experience firsthand. This internship has equipped him with the knowledge to efficiently attract attention to his future business through organic methods on social media and search engines. Despite the initial challenges posed by a steep learning curve, the hands-on experience has proven immensely rewarding for him.

Reflection 

In the video, Shikhar shared his journey and discussed how Citadel Search’s internship enabled him to land a job in the UK.

He emphasized that the hands-on experience and mentorship he received at Citadel Search were crucial in shaping his skills and career path. Most importantly, he highlighted the supportive culture of Citadel Search, describing it as his second home.