Digital Analytics Marketing Manager (1 Yr Contract)

  • Contract
  • Full Time
  • Singapore

Citadel Search


  • Partner with business stakeholders to manage brand review projects
  • Plan, manage, monitor and report on digital experience, digital adoption for key markets including data identification and data profiling
  • Using the above data to drive insights and formulate funnel strategies for different personas to improve business for various markets
  • Pilot test and learn projects and refine marketing ROI
  • Manage brand assets and implment end-to-end strategy with the support of media agencies and vendors
  • Drive the various Brand and Content Management projects by ensuring project budgets and KPIs are met
  • Track and monitor performance using performance tools, e.g. social listening tools
  • Analyze programs and provide an overview of the  digital analytics and reports of the areas of improvements, problems and risks and suggest ideas to increase traction
  • Work with regional digital analytics lead to ensure all requirements are planned, tracked and optimized
  • Partner with local and regional business (in APAC) and technology teams to identify, gather requirements, documentation and prioritization of new requests / features / functions to be added / enhanced to the global platform


  • Must possess at least 6 – 7 years of experience in driving digital analytics in marketing and branding  
  • Great business acumen, analytical approach to tactical and strategic goals of the organisation
  • Proven Program Management and Project Management experience of at least 5 years
  • Strong communication and interpersonal skills in facilitation and coordination
  • Excellent stakeholder management to influence key stakeholders

Registration No: R1104641, EA Licence No: 06C4985

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