Responsibilities:

Partner with business stakeholders to manage brand review projects
Plan, manage, monitor and report on digital experience, digital adoption for key markets including data identification and data profiling
Using the above data to drive insights and formulate funnel strategies for different personas to improve business for various markets
Pilot test and learn projects and refine marketing ROI
Manage brand assets and implment end-to-end strategy with the support of media agencies and vendors
Drive the various Brand and Content Management projects by ensuring project budgets and KPIs are met
Track and monitor performance using performance tools, e.g. social listening tools
Analyze programs and provide an overview of the digital analytics and reports of the areas of improvements, problems and risks and suggest ideas to increase traction
Work with regional digital analytics lead to ensure all requirements are planned, tracked and optimized
Partner with local and regional business (in APAC) and technology teams to identify, gather requirements, documentation and prioritization of new requests / features / functions to be added / enhanced to the global platform

Requirements:

Must possess at least 6 – 7 years of experience in driving digital analytics in marketing and branding
Great business acumen, analytical approach to tactical and strategic goals of the organisation
Proven Program Management and Project Management experience of at least 5 years
Strong communication and interpersonal skills in facilitation and coordination
Excellent stakeholder management to influence key stakeholders

Registration No: R1104641, EA Licence No: 06C4985