Expert Guide to Delivering an Exceptional Employee Experience
Imagine a world where your employees wake up every morning feeling excited to step foot in your office. They enjoy working in a team that radiates camaraderie and spreads contagious energy that drives productivity to new heights. Now, imagine if every single one of your employees could feel this way.
Providing outstanding employee experience is the holy grail of success for any organisation. As an employer, you hold the power to cultivate an exceptional employee experience that will not only attract top talents, but also retain and empower existing employees to unleash their full potential.
Citadel Search stays at the forefront of the evolving HR landscape of employee experience. With our ears constantly to the ground, we have diligently gathered insights and listened to the stories of countless people to understand what truly drives workplace engagement. Here’s our guide to how you can uniquely position your organisation by building and transforming your employee experience into a relatable one.
What is Employee Experience?
Employee experience is like the secret recipe that vamps up an ordinary dish to a divine one.
It is the different touchpoints and experience an employee has with an employer throughout his or her connection to the organisation, starting from the pre-recruitment to the post-exit phase, i.e. the life-cycle of the employee in the organisation. This includes the physical work environment, relationships with various stakeholders, career development etc. Employee experience might sound simple, but it is indeed a complex initiative that measures employees’ perception of how well their expectations are met within the workplace, especially pivotal moments that matter to them.
Organisations that put careful thought and care in differentiating their employee experience gains a competitive advantage. If you are able to make employees feel emotionally connected to the organisation, you will realise that organisational goals can be more efficiently achieved through a happy and productive workforce.
Why Employee Experience Matters
For any business to succeed, it is a requirement to prioritise employee experience. This is because a business is more than just a product, service, or work space. People are at the heart of a business, even if it’s one operating fully digitally. You can think of employee experience as a collection of moments that matter to employees and your task is to design for those key milestones, regardless of the actual physical environment they work in. If you invest and curate the employee experience beyond the material boundaries of the workplace, you can expect tremendous returns.
Why Employee Experience is the New Customer Experience
Employee Experience and Customer Experience (CX) are intrinsically linked. The best way to ensure your customers and external stakeholders are happy is to first ensure your employees are. Employees who feel engaged in their role are more likely to possess a positive attitude in their work, delivering exceptional customer service and greater commitment to customer satisfaction. This creates a ripple effect that positively impacts customer attraction, retention and loyalty.
Stages of Employee Experience
The stages of employee experience includes:
- Recruitment
- Onboarding
- Learning and Development
- Performance Management
- Retention
- Exit
How to Improve Employee Experience
Redefine Your Employer Value Proposition
Your first step to enhancing the employee experience is to fall back on your organisation’s employer value proposition (EVP). Is your EVP effective in bolstering talent attraction, retention and employee engagement? If your organisation’s EVP is not doing the job that you desire, then redesigning it to be robust to have a sustainable pull will help you attract the right job seekers whose values and purpose are aligned better to you.
Read this article on how you can improve or craft a relatable EVP here.
Mitigating Burnout at an Organisational Level
Mental wellness has been a hot topic recently, especially with respect to managing work-life balance while adapting to new work environments and cultures. While self-care, health and wellness are common topics at an individual level, it is a growing necessity for organisations to address burnout to build a resilient workforce. Rather than putting the onus on each employee to practise personal self-care, yoga and gym classes to manage their own stress level and burnout, leaders must recognise that organisations play a big role in mitigating or extinguishing burnout in their employees. Are you equipping your leaders with the skills to recognise the burnout symptoms ? Are there systemic and structural changes that need to be made to a certain department? We hear of so many companies that will not replace the headcount when an employee leaves but the job burden is then passed on to existing employees. This can only be sustained for a short while. Soon after, the existing employees will feel disgruntled and worst still disengaged and may impact your customer experience! Hence, systemic changes in the department will be the required narrative for that department!
Lead with Empathy and Authenticity
Ernst & Young Americas Vice Chair – Talent, Ginnie Carlier says that “Leading with empathy helps move from the transactional to the transformational Human Value Proposition, where people feel supported both personally and professionally.”
In fact, based on the 2023 EY Empathy in Business Survey, failing to feel a sense of belonging at work or lack of connection with colleagues is a growing reason why employees quit their jobs. About 50% of the 1012 Americans surveyed left a job because they felt like they did not belong, a 2% increase from the 2021 survey results. It was also found that 42% of respondents left because they had difficulty connecting with co-workers, as compared to 37% in 2021 (Hemmerdinger, 2023).
Empathy is a powerful force that has a direct impact on the overall culture of the organisation and ability to retain employees. It should be exercised not only during difficult times or challenges but also during positive moments and daily work interactions to validate employees’ feelings to engender a sense of engagement. Employees will remember all the details and how leaders made them feel in key moments. Do you not recall how that one boss made you feel like a winner, what was the moment like? It was not the food, it was not the venue, it was how you felt valued because the moment was real! To learn more about cultivating empathy in your leadership team, read Citadel Search’s recent article.
Developing your Leaders
One of the most common reasons employees quit their jobs is because of poor leadership. Leaders set the tone for the company and are pillars of support to their employees. The actions and behaviour of leaders can make or break an employee’s experience, therefore it is no secret that leadership development and employee engagement are closely intertwined and extremely important for employee retention. A good employee experience starts with having influential leaders who support their employees in their career growth, creating a pipeline of future leaders who will continue to contribute to the organisation. On the other hand, bad leaders can create a toxic environment full of fear and anxiety, be it micromanagers who are excessively critical or disengaged leaders who are completely uninvolved.
So invest in your leaders. A key starting point in this journey is for leaders to engage in a process of self-discovery to first identify their strengths, weaknesses and leadership style, then learn how they can do things differently and enhance their skills to better manage their team. By bridging the gaps in their leadership capabilities, they can directly address and alleviate the challenges in the employee experience, boosting employee engagement, attraction and retention. Leadership development is a long-term investment that can set your organisation to seize a competitive advantage and become a magnet for top talent.
Act on Employee Feedback
To understand how well your organisation is meeting the expectations of employees, it is critical to collect and analyse employee feedback for each employee touchpoint. Think of feedback as advice instead of associating it with bad news. Approach employee feedback from a neutral standpoint and frame it as employees’ support to position the firm for success.
However, you can’t just collect feedback and not take further steps. Many organisations fall short on this. If you fail to share any action plan, employees will feel ignored and will no longer be genuine when offering their ideas or solutions in the next round. Analyse the feedback and share insights gathered, then categorise them into short-term and long-term plans in the journey to improving the employee experience. Identify three low hanging fruits and two feedback that you can take longer term actions that will impact on your bottom line. When employees see that their feedback is reflected in business practices and operations, the organisation sends a powerful message to employees that they are valued and that their opinions matter.
It is inevitable to have suggestions that cannot become a reality. Rather than ignoring them, be transparent and demonstrate to employees that the organisation has done its due diligence to consider the feedback. You can explain why the desired outcome is not possible to implement, or that the organisation has to prioritise accordingly to improve the Employee Experience.
Employee Recognition Programs
Employee recognition has long been a fundamental necessity of effective management. However, as the competition for talent escalates, it is more important than ever for organisations to innovate the ways they show value for their employees.
In a study conducted by Workhuman and Gallup called “Unleashing the Human Element at Work: Transforming Workplaces Through Recognition”, it highlighted that “Experiencing consistently low levels of recognition is a drain on the employee experience and workplace culture that can have serious repercussions. When organisations fall short on showing employees they are valued, they risk losing their employees altogether.”
Recognition makes the “human” aspect in the workplace come alive. With the right recognition, employees are more committed and connected to their workplace culture as they forge stronger working relationships and feel a greater sense of belonging because they know their efforts are acknowledged. Review and revise your employee recognition program to ensure that it remains relevant and impactful. A stagnant program with the exact same process a decade ago may lose its value and charm, especially for younger generations of employees. Employees can easily sniff out recognition programs that are mere lip service with no genuine intent, so ensure to be intentional and genuine.
Why Employee Experience Initiatives Fall Short
The lack of top management buy-in and support is one of the factors that cause employee experience initiatives to flounder. According to the State of the Global Workplace: 2023 Report by Gallup, companies with engaged top management have a 39% higher success rate in their industries than those without the support of the top management (Gallup, 2023). When leaders buy into their organisation’s employee engagement strategy, it increases employee engagement and productivity as employees are confident that their leaders put its people at the forefront and are committed to cultivating an employee-centric company.
To get the support of top management executives and leaders, show how the new employee experience initiatives connect with business objectives. Identify how new measures implemented can potentially increase workforce productivity and how it ties in with the overall organisational goals. For instance, if the organisation is experiencing high turnover rate which impacts the company’s ability to grow and remain competitive in the market, improving the employee experience can target employee retention, which in turn will drive the organisation to be able expand and diversify within a shorter amount of time.
Some initiatives to boost employee experience could include reward and recognition programs, upskilling courses and training, and providing personalised mentorship. Once leaders see how such initiatives can spur the growth of the business, they will get on board and provide full support on enhancing the employee experience.
To Win the Marketplace, Begin in the Workplace
Being able to attract, retain and engage employees is up to organisational leaders and HR managers to deliver on the expectations of employees. However, having a positive and successful employee experience does not just benefit employees themselves, but is also advantageous to the whole organisation ultimately. Your business strategy is just all talk unless you have the right people to deliver and execute it. Hence, investing in the employee experience is akin to making an investment in the long-term growth, profitability and success for your organisation.
Your talent strategy starts from having a great employee experience. And we are here to support you. At Citadel Search, we strive to be your partner in executive search and recruitment. With our rich experience and expertise in your industry, we are confident to ambassador your organisation and represent your brand accurately in order to find suitable talents to join you. Using our 7-step CITADEL headhunting methodology, we have a proven track record in providing candidates a smooth experience throughout the job search and recruitment process. Reach out to us today to learn more about our services and how we can be your partner to bridge capabilities and unlock possibilities.
References
Gallup. (2023). State of the Global Workplace: 2023 Report. Retrieved from Gallup: https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx
Hemmerdinger, J. (2023, Mar 30). New EY US Consulting study: employees overwhelmingly expect empathy in the workplace, but many say it feels disingenuous. Retrieved from EY: https://www.ey.com/en_us/news/2023/03/new-ey-us-consulting-study
Citadel Search is an executive search firm of choice at the forefront of bridging capabilities to unlock possibilities. In the course of working with many top tier MNCs, we have our ears to the ground on pressing issues, and hence seek to empower our clients to close gaps between their organisation’s talent requirements and what top talents are looking for.